What does it cover?
A window display is the whole of display platforms, the backboard, lighting, mannequin/product stands and the glass surface.
- Display: Platforms that bring the product forward at eye level.
- Lighting: A shadow-free spot scheme that makes the product shine.
- Backboard: A changeable surface for campaign/brand messaging.
Why does it matter?
- Conversion: A good window increases the number of customers who come in.
- Brand: The window is the brand's voice on the street.
- Flexibility: It must suit seasonal/campaign changes.
How we handle it at Standchi
We design the window together with its lighting and display scheme, and produce the platform, backboard and spot systems as easily interchangeable modular parts.