Search for showroom fit out costs and you mostly find agency pages that promise a quote and tell you nothing. There is a reason: no honest supplier can price a showroom from a keyword. But that doesn't mean the subject can't be explained — the factors that move the number are the same on every project, and once you know them you can read any quote you receive, including ours.
The four factors that set the price
Every showroom quote, from anyone, is built on these four:
- Floor area. Obvious, but it scales less than people expect. Doubling the area rarely doubles the cost, because circulation space carries almost no joinery.
- Custom joinery per square metre. This is the real driver. A car showroom is mostly floor and light; a jewelry or tile showroom is dense with cases, plinths and display walls. Two showrooms of identical size can differ threefold on this line alone.
- Material segment. Laminate, compact laminate, solid surface, stone, lacquered MDF and glass sit at very different price points — and the difference compounds because premium materials also demand more precise fabrication.
- Lighting complexity. Ambient lighting is cheap. Accent lighting inside cases, colour-accurate LED for products where colour is the product, and integrated drivers hidden in joinery are not.
If a supplier gives you a per-square-metre number without asking about these four, they are quoting a guess.
What a showroom fit out includes — and what it doesn't
The scope boundary is where most budget surprises come from. In our work, and generally in this industry, fit out covers the decorative and display scheme: display units and plinths, counters, wall and ceiling claddings, shelving systems, integrated lighting and brand surfaces.
It normally does not cover shell construction, plaster and paint, or water and electrical infrastructure. The fit out team enters a structurally ready space. Ask any supplier to state this boundary in writing before you compare two quotes — otherwise you are comparing different things.
One number we can publish: mall kiosks
Showrooms are priced per brief, but small standardised units are not. For a typical 8–12 m² mall kiosk, our Istanbul base prices are:
| Line | Entry | Mid | Premium |
|---|---|---|---|
| Design (3D + technical) | €700–1,200 | €1,200–2,300 | €2,300+ |
| Fabrication | €2,900–7,200 | €7,200–18,000 | €18,000+ |
| LED & lighting | €400–1,000 | €1,000–2,600 | €2,600+ |
| Graphics & print | €400–800 | €800–1,900 | €1,900+ |
| Test assembly & export packing | €400–800 | €800–1,700 | €1,700+ |
| Total | from €4,800 | €11,000–26,500 | €26,500+ |
Freight is quoted separately by destination; import duties and VAT are the buyer's. Use this table for what it is: a real reference for a small unit, and a sense of how the lines are weighted on larger projects too — fabrication dominates, lighting is never trivial, and design is a small fraction of the whole.
How the manufacturing model changes the number
Two quotes for the same showroom can differ by a third before anyone has chosen a material, because of how the work is organised.
The conventional route is a designer, then a local joinery shop that interprets the drawings, then a contractor who assembles the result. Each hands over, each adds margin, and every handover is a place where a detail gets lost.
The alternative is single-source: one team designs, manufactures in its own workshop, test-assembles the whole fit out before packing, and ships it flat pack for local assembly. Two lines that inflate an international project — local subcontractor margin and a travelling installation crew with flights and hotels — largely disappear from the quote. That is our model, and it is the main reason our numbers read differently from a local contractor's.
What the design fee actually is
Showroom design starts at €1,250. If we also manufacture the fit out, that fee is deducted in full from the production invoice — so for clients who go all the way through, the design is effectively free, and for clients who only want drawings, it is honest paid work rather than a loss leader.
What you get for it: layout, a full 3D design you approve, and technical drawings a workshop can build from. The approved 3D is what fixes the scope; after that, the quote you sign is the showroom you receive.
Timeline, because it is part of the cost
Design takes around 15 days. Manufacturing starts at one month and scales with project size. Freight depends on destination. A showroom opening date set without those three numbers is a wish, not a plan — and rushed production is the most expensive way to build anything.
Five questions to ask before you accept any quote
- Is the scope boundary written down — specifically, is plaster, paint and infrastructure in or out?
- Is the lighting specified by type and colour temperature, or just as a line called “lighting”?
- Who manufactures? The company you are talking to, or a subcontractor they have not named?
- Is freight in or out of the number, and who clears customs?
- Is the whole unit test-assembled before it ships, or does it get assembled for the first time in your space?
Those five questions separate a real quote from a number written to win a signature.
How to get a real number from us
Send a floor plan with dimensions, your product range, and photographs of the empty space. That is enough for us to come back with a scoped quote rather than a range. We guide the survey remotely, so no site visit is needed and no travel cost enters your project.
Let's put a real number on your showroom
Send a floor plan and your product range — we'll come back with a scoped quote, not a range.
Get a QuoteShowroom Design & Manufacturing · Mall Kiosk Design · LED & Lighting · Solid Surface